How your business chooses to communicate with your consumers contributes to the overall success of the relationship.
That’s why having a solid contact strategy in place is crucial to your business. The timing of the communication, what is being said to your customers and how your business wants customers to respond to them are all critical.
What is a contact strategy?
A contact strategy involves your customer database, the medium you chose to communicate with your customers and the specific messaging that goes along with it.
Your contact strategy is how you get your message in front of your audience, and this can be key in increasing your business’ inbound calls. It’s important to examine the contact strategy regularly to see what has worked and what hasn’t—we recommend that you update your contact strategy at least on a quarterly basis to make sure you are always achieving the best results.
Once you have established a contact strategy, you can elevate your process further by utilizing transactional campaigns.
What is a transactional campaign?
According to WebEngage, transactional campaigns drive about 75-80% more engagement than any other marketing campaign. Transactional campaigns are automated, time-sensitive campaigns that your users expect to receive while interacting with your brand. Such messages are triggered when a specific scenario occurs in a user’s lifecycle.
Here are some examples of ways transactional campaigns can be utilized:
- Messages that acknowledge a particular user interaction: Examples of this would be a password reset, payment confirmation (invoice), or an order confirmation
- Messages that convey contextually personalized information: Examples of this would be payment reminders and account statements
Elevating your contact strategy
Implementing a transactional campaign within your contact strategy can take your communication to the next level. Not only can transactional campaigns amplify your business’ message, but they can send immediate messages right as you capture your audience’s attention.
This allows the customer to start and stay on the business journey alongside your business, giving you the engagement you want from your customer.
Using DirectDrop Voicemail to send transactional campaigns
Through our voicemail-dropping technology, DirectDrop Voicemail, you can reach thousands of consumers in a matter of minutes by sending your automated message directly to their phones without the interruption of a phone call.
DirectDrop Voicemail connects directly from the switch to the voicemail server housed at the carrier’s data center, which then relays the message-waiting notification to the end user.
Voicemail can be used in a transactional campaign to send messages to people from the DirectDrop platform on demand. You can get immediate messages to customers right after they submit a request by creating a single number within our API.
Previously, our clients knew that to send a message you had to create a file with a bunch of individual numbers you want to contact, pick a message and then pick the number you wanted to display.
This was a “one of many” solution, which meant that the one number contacts many users. With this new feature, though, you can send out one message at a time rather than having to create a file for each one or add a batch of phone numbers.
Adding transactional campaigns to your contact strategy will increase customer engagement and show your customers that you are listening to their needs and providing solutions.
It also gives your business the ability to strike while the iron is hot and have them continue on a user journey with your business. Read more about transactional campaigns here, and catch up on some of the other new features we’ve added.
