According to a recent report from MasterCard, 53% of people said they are using banking apps more than they did before the pandemic. The banking world has slowly been shifting to online banking, but COVID-19 propelled this shift even further, especially amongst the older population.
The move to digital banking has removed many of the human elements of the banking process. This has created a decline in consumers’ trust. According to Accenture’s 2020 Global Banking Consumer Study, only 29% of people surveyed said they trust banks “a lot” to take care of their long-term financial well-being, compared with 43% two years ago.
To establish and build trust, banks need to infiltrate human and personalized communication into their digital channels.
With DirectDrop Voicemail, you can craft a customizable voicemail to reach your entire consumer base within minutes. Because the truth is, you can reach your customers better than anyone else.
To learn more about our customizable technology, click here.
The shift to digital banking is a good thing when approached the right way. If your company handles it wisely, it is a greater opportunity to create stronger customer relationships, reach a larger audience, and grow your business.
Are you interested in learning more about creating better interactions through DirectDrop Voicemail? Reach out to a team member here.
