We’ve seen clients double their ROI after implementing some new things into their contact strategy. There’s too much at stake not to take a scientific approach to find what works best for your business.
A clear contact strategy can maximize your business’ exposure with customers, which is key in increasing inbound calls.
Whatever your current strategy may be, it’s important to examine the contact strategy regularly in order to see what has worked and what hasn’t.
When To Update
Before you can understand when you need to update the current contact strategy, you should look at what you’re currently doing and how it’s performing. Here are some common questions that you should know the answer to:
What are you doing currently to reach consumers?
How often do you attempt to contact them?
Do you currently leave voicemails?
Do you text, email or contact via social media?
You can then start isolating small sub-groups within your full contact list to try different strategies of how and when to contact them in each group. The data collected highlights successes and failures and gives you insight on how to optimize the contact strategy.
Update your contact strategy at least on a quarterly basis to make sure you are always achieving the best results.
How To Update
As is the case with any way you choose to contact your audience, you are trying to “sell” consumers on contacting you. To be successful in that, you need to reach them through different methods and repetition.
Your contact strategy can include direct mail, emails, texts and voicemail. These methods all have a different influence on each of your contacts.
A voicemail campaign is a great tool to use in your contact strategy to reach more of your audience, without the intrusion of a phone call, and this can directly lead to more inbound calls. When creating voicemail campaigns, you can use multiple succinct, professional messages with varying scripts, voices and you can test the inbound call rate and amount collected when using each.
Get the Best Return
Keep in mind that this is YOUR audience, and you know better than most what resonates with them.
There are many ways you can reach your audience, and updating your contact strategy is a great way for you to show your consumers that you care about them. Continue to test out different methods of communication to see what performs best and gets you the best return on your investment.
If you want help crafting the perfect contact strategy, and want to learn more about how to scale your communication without stretching beyond your bandwidth, reach out to us.
